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As its name suggests, US-based Mighty Gum goes way beyond minty fresh breath by delivering a dose of immunity-boosting vitamins with every chew. This handy health hack needed a brand that would separate it from its flavour-fanatical competitors.

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By pairing a small but mighty wordmark with organic patterns inspired by immune system cells, we made Mighty Gum’s Immunity proposition fashionable as well as functional.

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Packing a punch on-shelf, this stylish brand system allows for future range extensions as well as standing strong by itself. Off-pack, the dynamic patterns move and morph to show that Mighty Gum makes you unstoppable.

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