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This indulgent range of CBD infused ice creams needed a name and brand. Being arguably the ultimate way to switch off and chill out, ‘Melt’ named and branded itself...almost.

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By visually melting the confectionary category’s rigid stripes, the brand embodies the product’s stress relieving qualities as well as the melting pot of flavours inside.

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Effortlessly campaignable, Melt’s strong, premium brand spreads its sweet relief across everything it touches.

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